What you want instead is to have a list of contacts that actually open and read your emails, and hopefully that click on and share some of the content too. But when it comes to contact list, more isn’t always better.Īlthough it’s difficult, you always need to keep in mind that subscribers who don’t engage with your content are not valuable to you. Our businesses often depend crucially on the communications we send out to our subscribers. Contact lists: is more always better?Ĭontact lists are something we – as people who send emails – cherish very much.
You don’t want that, and we don’t want that for you. And if this happens and your contacts can’t find your unsubscribe link they may just mark you as spam. Sometimes, though, even the most engaging content might not be the right fit for some of your subscribers. We know it may seem backwards to offer your clients an easy way for them to leave, but if you’re providing your contacts with quality content, most of them won’t even look at that unsubscribe button.
It’s always painful to see people unsubscribing from your contact list, but it’s more beneficial than you may think. As we mentioned, unsubscribe links are important to protect your email deliverability and are also required by many spam laws around the world. Benefits of including an email unsubscribe linkĪn unsubscribe link is a link within your email campaign, often placed in the email footer, that allows users to cancel their subscription when they don’t want to receive any more emails from you.
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